Customer- Focused Selling™ (CFS)

Your Selling Skills Assessment Tool (SSAT) analysis gives you a solid understanding of where your team stands—and where they need to go. In Customer-Focused Selling™ (CFS), they'll get the specific knowledge they need to consistently achieve better sales results.

This is not your typical "sales seminar." In a highly interactive, adult learning format, Customer-Focused Selling (CFS) provides all the core competencies needed for effective consultative selling—with special emphasis on the particular areas shown by the Selling Skills Assessment Tool (SSAT) that need improvement.

It's training uniquely designed to be used every day, not memorized. For every skill taught, there's an immediate application to a real-world business situation the participants are facing. They can see the power of the tools for themselves, and they come away from the program enthusiastic and ready to apply the new learning to their own customers and prospects.

Selling Smarter

Customer-Focused Selling is a consultative sales process that puts the needs of the customer first. It’s a solution-based approach, in which the sales representative actively works with the buyer to solve problems in an atmosphere of earned trust and two-way communication. The benefits are well-documented and the outcomes are clear:

• Increased sales volume
• Improved close ratio
• More efficient and productive use of setting time
• More effective sales management process
• Larger cross-setting volume
• Increased repeat and referral business
• Better differentiation from the competition

Sign up for our Two Day Customer-Focused Selling™ (CFS) Workshop

Sign up for our:
One Day CFS Workshop Toronto Thursday, August 19th – 8:30am-5:00pm
One Day CFS Workshop Halifax Thursday, September 9th – 8:30am-5:00pm
One Day CFS Workshop Calgary Thursday, September 16th – 8:30am-5:00pm
One Day CFS Workshop Toronto Thursday, October 14th – 8:30am-5:00pm

Download Customer-Focused Selling (CFS) Frequently Asked Questions

Download Instructor Led Sales Training Works best - Aberdeen Research Group Oct 2009.pdf

PI Seminar Schedule 2010

Sept 14-15, 2010, Moncton NB

Sept 20-21, 2010, Halifax NS

Sept 21-22, 2010, Vancouver, BC

Sept 21-22, 2010, Toronto, ON

Sept 28-29, 2010, Calgary, AB

Oct 19-20, 2010 Toronto, ON

Oct 19-20, 2010 Saint John NB

Oct 25-26, 2010 Regina, SK

We are happy to announce that PI Worldwide was named one of the Top Ten Sales Training Companies by Selling Power magazine
Learn more

Senior Executives Testimonials

New Sales training program – huge success at Great West Life!

November marked the entrance of Great West Life, one of the largest financial services companies in Canada’s adoption of Predictive Index and our new SSAT and CFS training programs. GWL signed a contract with Predictive Success’s John Lobraico to train their resource teams to use both PI and our new CFS towards even greater sales excellence. The attendees at the very first CFS (Customer Focused Selling™) had only great comments when polled after the seminar. Some of the comments are below:

"CFS will help me approach clients/prospects and dealing with their needs"
"Fantastic presentation – I learned tons and it was just what I wanted"
"CFS will help me in my Life and RIS businesses"
"This program will help me with cold calling and then dealing with objections"
"I will definitely utilize the skills I learn today"
"I learned more about all areas when dealing with clients"
"I enjoyed this very much. I feel more confident and able to see my weaknesses and work on them"
"Thank you! Very worthwhile presentation "
"Great speaker, very impressive. Enjoyed myself immensely!"
"Everything about this program was valuable to me"
"I learned where I can grow in regards to sales and how I can improve these skills"
"This workshop was unbelievable. Every minute was very useful. It’s going to be very useful"

Make sure you ask your associate about the new CFS program offered by Predictive Success.