Customized Sales Training for Improved Performance
Customer-Focused Selling™ (CFS) is an effective sales training program that provides all the core competencies needed for effective consultative selling, with special emphasis on improvement areas identified by the Selling Skills Assessment Tool™ (SSAT).
In a highly interactive, adult learning format, CFS delivers the specific knowledge your team needs to consistently achieve better sales results.
The training is designed to be used every day, not memorized. Participants come away from the workshop ready to apply the new learning to their own customers and prospects.
Customer-Focused Selling is about selling from the other person’s perspective.
- Optimize your time
- Acquire new clients
- Sell more, better, faster
- Expand the relationship with existing clients
IMPROVE INDIVIDUAL PERFORMANCE
CREATE PREDICTABLE, SUSTAINABLE SALES RESULTS
HELP YOUR PEOPLE GROW PROFESSIONALLY
INCREASE SALES TEAM PRODUCTIVITY
THE CFS METHOD
OPEN: How to build trust and credibility through managing client expectation.
INVESTIGATE: How to accurately asses the situation and uncover client needs.
PRESENT: How to tie your capabilities to the client situation.
CONFIRM: How to gain agreement and win business.
POSITION: How to build long-term customers for life.

WHAT CLIENTS SAY
“Working with Predictive Success organization has been fantastic. There has been a number of times we have come to the organization and asked for unique things. We are a large company, we are multilanguage, and we are in every province across Canada. In every case, Predictive Success has been very flexible and worked with us to evolve both our current and future programs. When I first started, none of the people on our team had a development plan. I am proud to say 85% of our team now has a development plan. PI is actively used to ensure that we compare and contrast points in their development plan, which allows for an understanding of the areas needed for improvement. This ensures their planned goals are appropriate. What we’ve done is test out the specific capabilities of the SSAT and then at the end of the year we retest it to ensure that it had an impact. And it did! In our first year, we had an 11.25% increase in sales proficiency.”
“I would 100% recommend the Customer-Focused Selling™ Workshop, delivered by Certified Partner Predictive Success to any company, big or small, that is customer focused and wants to take their sales team to the next level.”
“Bell Mobility had a 6 % increase in sales proficiency after implementing the Customer Focused Sales program, delivered by Certified Partner Predictive Success.”
“I enjoyed this training very much. I feel more confident and able to see my weaknesses and work on them.”
“This workshop has effectively illustrated how to utilize the social styles to prevent missed opportunities due to not presenting with the appropriate behavioural style in mind.”
“The customer focused selling workshop has demonstrated the value of incorporating social styles into the sales process.”
David has a wealth of knowledge. The course was a success for me. Some people become very uncomfortable with being challenged, singled out, correct, etc. but to become stronger at your craft, better at your approach, and open to improvement is a strength.
Just an amazing class with real skills ready to be implemented immediately and strengthened into the future.
Thank you David! The learnings from the workshop were valuable so I’m finding the reps have been receptive to adopting them into our processes as well as applying them on their own as well.
Great training for anyone in the sales industry.
We have used PI products on our hires in the past and feel that this is another valuable tool.