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Customized Sales Training for Improved Performance

Canadian Professional Sales Association | CPSA

Customer-Focused Selling™ (CFS) is an effective sales training program that provides all the core competencies needed for effective consultative selling, with special emphasis on improvement areas identified by the Selling Skills Assessment Tool™ (SSAT).

In a highly interactive, adult learning format, CFS delivers the specific knowledge your team needs to consistently achieve better sales results.

The training is designed to be used every day, not memorized. Participants come away from the workshop ready to apply the new learning to their own customers and prospects.

Increase in Revenue
Increase in Closing Ratio
Increase in Time Efficiency
Net New Buyers and Influencers

Customer-Focused Selling is about selling from the other person’s perspective.

  • Optimize your time
  • Acquire new clients
  • Sell more, better, faster
  • Expand the relationship with existing clients






OPEN: How to build trust and credibility through managing client expectation.
INVESTIGATE: How to accurately asses the situation and uncover client needs.
PRESENT: How to tie your capabilities to the client situation.
CONFIRM: How to gain agreement and win business.
POSITION: How to build long-term customers for life.



In order to progress your sales team and surpass your targets, you need to start with a clear look at where you are today.

CFS Brochure
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“Working with Predictive Success organization has been fantastic. There has been a number of times we have come to the organization and asked for unique things. We are a large company, we are multilanguage, and we are in every province across Canada. In every case, Predictive Success has been very flexible and worked with us to evolve both our current and future programs. When I first started, none of the people on our team had a development plan. I am proud to say 85% of our team now has a development plan. PI is actively used to ensure that we compare and contrast points in their development plan, which allows for an understanding of the areas needed for improvement. This ensures their planned goals are appropriate. What we’ve done is test out the specific capabilities of the SSAT and then at the end of the year we retest it to ensure that it had an impact. And it did! In our first year, we had an 11.25% increase in sales proficiency.”

Michael Weening, Executive Vice President, Calix

“I would 100% recommend the Customer-Focused Selling™ Workshop, delivered by Certified Partner Predictive Success to any company, big or small, that is customer focused and wants to take their sales team to the next level.”

Patrick Lahey, Vice President, Snelling

“Bell Mobility had a 6 % increase in sales proficiency after implementing the Customer Focused Sales program, delivered by Certified Partner Predictive Success.”

Bell Mobility

“I enjoyed this training very much.  I feel more confident and able to see my weaknesses and work on them.”

Workshop Participant, Great West Life

“This workshop has effectively illustrated how to utilize the social styles to prevent missed opportunities due to not presenting with the appropriate behavioural style in mind.”

Ryan Campbell, First Canadian Title

“The customer focused selling workshop has demonstrated the value of incorporating social styles into the sales process.”

Zsolt Nevery, COO, First Canadian Title

David has a wealth of knowledge. The course was a success for me. Some people become very uncomfortable with being challenged, singled out, correct, etc. but to become stronger at your craft, better at your approach, and open to improvement is a strength.

Sean Whittle, ASL Distribution, FastFrate

Just an amazing class with real skills ready to be implemented immediately and strengthened into the future.

Susy Stutt, FastFrate

Thank you David!  The learnings from the workshop were valuable so I’m finding the reps have been receptive to adopting them into our processes as well as applying them on their own as well.

Karen Hammel, VP Sales, Fast Frate

Great training for anyone in the sales industry.

Curtis Gerencser, Young's Equipment

We have used PI products on our hires in the past and feel that this is another valuable tool.

Michael Hoffman, Young's Equipment