The Importance of Local CSR for SMEs
By Thomas MacIntosh |
2 min read
The Importance of Local CSR for SMEs
Supporting community; a feedback loop of benefits.
Possibly one of the greatest upticks in business culture over the last few decades has been the increased focus on CSR. With good reason, companies have increasingly seen the need to give back to social causes. 91% of consumers now expect the companies they buy from to have a charitable cause.[1]
More often than not, large companies support causes attached to their business industry. Ben and Jerry’s, whose ice cream is focused on sustainability, contributes to campaigns focusing on global warming. Toms, a shoe company, developed a “One for One Campaign,” that provides shoes to children in developing nations. Warby Parker, a glasses company, does the same for adults who need eyeglasses in similar areas.
For SMEs, choosing a CSR initiative is just as important. These companies have a unique space in the marketplace that allows them to build and support their local community. These community-focused CSR programs have a direct impact on the community the employees live in, and works to embed the company’s culture in the community. The effect is a circle of benefits for all in the loop.
Take 360 Insights, a channel incentives company in Whitby, Canada. One of their, (many), CSR programs focuses on donating refurbished computers to Durham-area elementary schools. This program directly supports education in their region, and contributes to the growth of Durham business, directly affecting the talent pool and innovation capabilities of the area. This in turn strengthens the innovation capabilities of all Durham businesses in the long run.
At Predictive Success, we focus on a variety of CSR initiatives that support three main areas: Supporting our local community through fundraising and volunteering, donating to local non-profits, and partnering with organizations that focus on health, research, and education.
Through annual holiday traditions like our turkey-donations and soup-kitchen volunteering days, as well as our annual initiatives like the Finlayson Hospitality McHappy Day, we focus on charities and programs that benefit those in our Whitby community.
To see more about the Predictive Success Foundation, visit www.predictivesuccess.com/giving-back-to-our-communities/.
Sources:
[1] “The Rise of Corporate Social Responsibility.” Brodoto. Accessed December 6, 2019. https://www.brodoto.com/blog-posts/the-rise-of-corporate-social-responsibility.
Related Blogs
Coaching and Development Tools Every Manager Needs
The Importance of Coaching and Development in the Workplace Coaching and development are essential to business success, improving both team performance and individual employee growth. Effective coaching drives talent optimization, aligns team goals, and creates
From Olympic Success to Workplace Mastery: Using Behavioral Analytics and Coaching for Peak Performance
The Parallels Between Olympic Success and Business Performance The 2024 Summer Olympics in Paris once again showcased not only the brilliance of athletes but also the power behind them: their coaches. While the world focused
How Talent Management Systems Revolutionize Employee Retention
Understanding Talent Management Systems Talent management systems (TMS) are comprehensive platforms designed to optimize various aspects of human resources, from recruitment to employee development. These systems streamline and enhance the entire employee lifecycle, ensuring organizations